1.1 Identify Your Ideal Client & Their Journey

In this first lesson, we’re going to be jumping right into a crucial first step in building a solid foundation for your wellness practice's marketing—identifying your ideal client and mapping out their journey with you. Think of this as creating a roadmap that guides clients from discovering your practice to becoming loyal fans who not only keep coming back but send their friends and family too! By the end of this lesson, you’ll have a clear picture of who you serve, how they experience your services, and actionable steps to create a smoother, more engaging client experience.

1.2 Clarify Your Message

In lesson two, we’re going to work together on a powerful tool for clarifying your message—the StoryBrand framework. This is one of the most effective ways to connect with your ideal client by crafting a message that speaks directly to their needs, positions you as their guide, and gives them a clear path to success.

1.3 Develop Your Winning Inbound Strategy

In Lesson three, we’re building on everything you’ve learned so far to create your winning inbound strategy. This lesson is all about designing content that speaks directly to your ideal clients, answers their questions, and leads them naturally to engage with your practice. By the end of this lesson, you’ll have a clear plan for creating keyword-driven content that attracts, engages, and converts.

1.4 Capture New Prospects

In lesson four, we’re diving into a powerful way to attract new prospects—a lead magnet. A lead magnet is a small but valuable resource that you offer in exchange for a potential client’s contact information. Think of it as a way to share your knowledge generously while helping people experience a quick win that gets them excited about what you offer. By the end of this lesson, you’ll know how to create a lead magnet that resonates with your ideal clients and moves them one step closer to becoming paying clients.

2.1 Deliver Your Message So Prospects Take Action

By the end of Lesson One, you’ll have built a solid foundation to confidently guide your prospects toward saying “Yes.” Use your Brandscript and Client Journey to craft messaging that connects and converts, optimize your homepage so prospects feel clear, inspired, and ready to click “Book Now," and create a seamless, client-centered process for offline conversions, like phone calls, so every interaction moves prospects closer to becoming clients.

2.2 Personalize and Connect

In Lesson Two, we’ll dive into how to personalize and connect with your prospects to build trust and guide them even closer to a confident “Yes.” This is where we’ll make your interactions feel deeply personal and meaningful, helping you stand out and strengthen your connection with every prospect.

2.3 Create Original Content

By the end of lesson three, you’ll not only know how to create the “right” kind of content - that is content your audience values, but you’ll also have the tools to generate a month’s worth of original content with minimal time investment!

2.4 Build Trust with Social Proof

Understand why social proof is critical, the different types of social proof and how you can easily collect and showcase social proof to help you convert leads into clients faster and more consistently - all while positioning your wellness practice as the clear choice for those you serve!

2.5 Welcome New Prospects

In this lesson, we’re diving into one of the most powerful ways to make a great first impression with new prospects – email marketing. But it doesn’t stop there. Whether through email, text, or even direct messages on social media, welcoming your new prospects the right way can turn them into long-term clients.

3.1 Make Your Practice Instantly Recognizable

In this lesson, you'll be creating a visual brand identity that stops the scroll, grabs attention, and makes your clients feel like they know you the second they see your brand represented online or off.

3.2 Build Your List & Community

In this lesson, I’m going to show you something that can truly transform your practice – building your list and creating a thriving online community.

3.3 Lifetime Value and Retention

By the end of this lesson, you’ll know exactly how to segment and personalize your client experience to build deeper connections. Launch re-engagement and win-back campaigns that bring clients back – even if they’ve drifted away. And implement a simple but powerful membership model that adds predictable revenue to your practice every month.

3.4 Fuel Growth with Client Satisfaction

By the end of this lesson, you’ll know exactly when and how to ask for testimonials, how to gather them effortlessly, and how to turn those glowing reviews into lasting relationships and referrals.

3.5 Building A Predictable Referral System

In this final lesson of Module 3, I’m going to be sharing my RAVE System, a four-part framework that will help you consistently turn your happiest clients into your biggest advocates. It’s designed to make referrals feel natural and rewarding for both you and your clients. By the end of this lesson, you’ll have the tools and strategies you need to confidently implement this system in your wellness practice.

4.1 Automate Your Marketing

In this lesson, you’ll discover how to stop working harder and start working smarter by putting powerful marketing automations in place. These automations will save you precious time, reduce overwhelm, and help you connect with clients in a more consistent, personal, and scalable way.

4.2 Automate Your Sales

In this lesson, you’ll learn how to automate your sales process so you can generate consistent revenue without feeling like you’re constantly “selling.” We’ll show you how to create simple, effective automations that guide prospects from interest to purchase—while you stay focused on delivering value. Get ready to turn leads into loyal clients, automatically!

4.3 Automate Your Service

In this lesson, you’ll discover how to automate key parts of your client service and fulfillment, creating a seamless experience that delights clients and saves you time. We’ll cover how to set up systems that keep clients engaged, informed, and moving forward—without you micromanaging every step. This is how you create raving fans and free up bandwidth to grow!

4.4 Automate Your Operations

In this lesson, you’ll learn how to automate your operations so your business runs smoothly behind the scenes. We’ll show you how to streamline tasks like scheduling, invoicing, and client management—so you can reduce chaos and reclaim your time. Get ready to create systems that keep everything running like clockwork!

5.1 Identify Key Metrics

In this lesson, you’ll discover exactly which marketing metrics actually move the needle in your wellness practice. We’ll break down the difference between vanity metrics and performance metrics—so you’re not just watching numbers go up, but watching real results roll in. Learn how to track what’s working, what’s not, and where to double down to accelerate your growth with confidence.

5.2 What your Numbers Mean

In this lesson, you’ll learn how to make your marketing work smarter by using data as your guide. We’ll show you how to interpret key insights so you can double down on what’s already driving results and ditch what’s not. Whether you're a numbers person or not, this lesson will make data feel simple, doable, and actually exciting.

5.3 Scaling Strategically

In Lesson 3, we’re connecting the dots between clarity and scale. You’ll learn how to turn insight into action—so you can grow your wellness practice without guesswork or burnout. Whether you’re expanding your offers, launching something new, or just want more predictability, we’ll show you how to scale strategically.

5.4 Build for Long-Term Success

You’ve got the data. You’ve got the systems. Now it’s time to think big. In this final lesson of the Salted Edge, we’re zooming out to help you cast a bold, exciting vision for the next 3 years of your wellness business—and reverse engineer a plan to get there. Whether you want to grow your team, expand your services, or open another location, it all starts here.